Etsy Offsite Ads is a feature that promotes your products on various high-traffic sites across the web, including Google, Facebook, Instagram, Pinterest, and Bing. But is it worth it? Let’s weigh the pros and cons.
Pros of Etsy Offsite Ads
Increased Visibility
One of the biggest advantages of Etsy Offsite Ads is increased visibility. Your products are advertised on major websites and platforms, potentially reaching millions of people who might not otherwise come across your Etsy shop.
Targeted Advertising
Etsy uses sophisticated marketing technology to target potential buyers. This means your products are shown to people who are likely to be interested in them, increasing the chances of a sale.
Pay Only When You Make a Sale
With Etsy Offsite Ads, you only pay when you make a sale through an offsite ad. This means you’re not paying for ads that don’t result in sales.
Cons of Etsy Offsite Ads
Advertising Fees
While you only pay when you make a sale, the advertising fee can be quite high. The fee is a percentage of the total order value (including shipping and gift wrapping, but excluding taxes). This percentage is 15% for most sellers, but it drops to 12% for sellers who make over $10,000 in a 12-month period.
Less Control
With Etsy Offsite Ads, you have less control over where and how your products are advertised. Etsy decides which products to advertise and where to place the ads.
Potential for Lower Profit Margins
If a large portion of your sales come from offsite ads, the advertising fees can eat into your profit margins. This is especially true for products with a low profit margin to begin with.
Use WebToolsEmpire.com for free etsy and online selling tools and help
Whether Etsy Offsite Ads is worth it depends on your individual circumstances. If you’re looking to reach a wider audience and don’t mind paying the advertising fee when you make a sale, it could be a great option. However, if you prefer to have more control over your advertising or have low profit margins, it might not be the best choice. It’s important to weigh the pros and cons and consider your shop’s individual needs before deciding.
